Amstel and Valencia CF renew Official Partner agreement

Valencia CF and Amstel have renewed their collaboration, with the Valencia-based brewer continuing as Official Partner to the club for the 2019/20 season.

Both the club and Amstel -a subsidiary of HEINEKEN Spain- joined forces again in the club's Centenary season, with the #tornemaferpor initiative and actions that went viral around the world. These include the creation of special limited edition bottles recognising emblematic Valencia CF players and personalities, a recreation of Bar Torino -where the club was founded- and the spectacular 'Mascleta Taronga' flare launched into the sky on March 18th.

The new agreement sees Amstel continue working to provide exclusive experiences to VCF fans, acknowledging a commitment to the club from supporters that has been passed down through generations.

Amstell is brewed in Quart de Poblet and is the main beer brand in the Valencia region, providing an economic and social boost by employing 300 people directly and 12,500 indirectly.